Twins Trust has today announced a major refresh of its brand, website and long‑term strategy. This marks a new chapter for the charity as it celebrates 50 years of supporting families with twins, triplets and more.
For half a century, Twins Trust has been the organisation that understands, champions and stands alongside families with multiples. Now, as the needs of families continue to evolve, the charity has reshaped itself to ensure it can offer clearer, more accessible and more personalised support for every stage of the multiples’ journey.
Shaped by families, built for the future
Over the past year, Twins Trust has worked closely with families, volunteers and partners to understand what support looks like today and what it needs to look like for the next generation.
Families told us they wanted easier access to expert information, support that works for the whole family and a more welcoming, intuitive experience. In response, Twins Trust has introduced a series of major improvements:
- A refreshed, value‑for‑money Premium Membership offer - giving families access to expert advice, personalised support and money‑saving opportunities that make a meaningful difference
- This brand‑new website - modern, accessible and designed around real family needs. Information is easier to find, the helpline is now available on WhatsApp, and courses can be accessed on demand, making support more flexible than ever
- A new strategy and brand identity - built around what families asked for: clearer information, support beyond the early years and a stronger voice advocating for change
- A warm, inclusive new look and feel reflecting the diverse journeys families with multiples take
- Free Membership available for all families - ensuring everyone can access the latest updates, information and resources
“We’ve got you” - what hasn’t changed
While the look and feel of Twins Trust has evolved, its purpose remains the same. The charity continues to be dedicated to supporting families through the highs, challenges and unique experiences that come with raising twins, triplets or more.
This refresh strengthens Twins Trust’s ability to reach more families, offer clearer support pathways and advocate more powerfully for the community we serve.
As the charity looks ahead to the next 50 years, its message is simple:
For twins. For triplets. For you.
Your questions answered
How will Twins Trust be supporting families with triplets?
Families expecting or raising triplets told us how vital our support and information is to them. That’s why we’ve built that directly into the new website and our services. You’ll now find two dedicated triplet areas:
- Triplets ‘topic’ - offering expert information on everything from triplet pregnancy to school years with triplets. This is all underpinned with real-life triplet stories.
- Triplets support - including bespoke at‑home support for all families having triplets, triplets online communities and more.
Triplet families have always been part of our heart; now they’re also front and centre in how we design our support.
How much has all of this rebrand cost?
The project was delivered within a carefully managed budget and every pound was spent with one purpose: improving the support we provide. This investment strengthens our ability to serve families now and in the future.
Why have you introduced Free and Premium Membership? What’s the difference?
Free Membership gives you access to the basic updates, information and support, including through our online communities and our information. Premium Membership offers so much more, including savings on hundreds of brands, access to more bespoke information and guides, our Multiple Matters magazine, unique access to our experts and much more.
What new features will I find on the website?
The new website is clearer, easier to use and built around the real journeys of families with twins, triplets and more. You’ll find support organised by age and stage, dedicated triplet and higher‑order multiples content, on‑demand courses, a more accessible design, WhatsApp access to our helpline, stronger community spaces and clearer Membership information - all designed to make finding the right support simpler and quicker.
Has anything been removed from the website?
No. Nothing has been taken away - but lots has been reorganised so it’s easier to find. Some content has been rewritten to be clearer, more inclusive and more reflective of real family experiences.
What happens if I’m an existing member?
Your existing membership continues exactly as before, now sitting within the new Premium Membership tier. Nothing is taken away; instead, you gain additional benefits including wider savings, direct access to experts, more in‑depth guides and resources and a dedicated member area where everything is in one place. To use the new member area for the first time, you’ll just need to reset your password.
Can professionals (midwives, teachers, health visitors) still join?
Yes - and there’s a whole area where healthcare professionals can access relevant CPD and helpful information.
Will the support for bereaved families change?
No - it will deepen. Bereaved families told us they needed clearer pathways, gentler language and easier access to specialist support. The new site includes a dedicated bereavement area shaped by those voices, with improved signposting and more space for lived experience.
Does the new brand change how you use donations?
Not at all. Donations continue to fund support services, research, advocacy and community programmes. The brand refresh was a planned investment to help us reach more families and increase long‑term sustainability. It will ultimately help us support more people, not fewer.
How were families involved in the rebrand?
Hundreds of families shared their experiences, frustrations, hopes and needs. We listened closely - through surveys, speaking to people one-to-one and user testing and then built the brand and website around what you told us. This isn’t a top‑down change; it’s a community‑shaped one.
Is anything changing about how I access support?
There is now a membership area where you can access all of your Free and Premium Member benefits in one place.
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